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Product Variety in Automotive Industry / Marco Guerzoni / Berlin ; Heidelberg (DEU) ; New York ; Bâle (CHE) : Springer (2014)
Titre : Product Variety in Automotive Industry : Understanding Niche Markets in America Type de document : document électronique Auteurs : Marco Guerzoni ; SpringerLink (Online service) Editeur : Berlin ; Heidelberg (DEU) ; New York ; Bâle (CHE) : Springer Année de publication : 2014 Collection : SpringerBriefs in Business, ISSN 2191-5482 Importance : XI, 63 p. 1 illus Présentation : online resource ISBN/ISSN/EAN : 978-3-319-01907-9 Langues : Anglais (eng) Tags : Economics Engineering Industrial organization Economic theory Management Science Innovation Technology Management Industrial Organization Automotive Engineering Market Research Production Logistics Supply Chain Management Résumé : This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars that apparently achieve a degree of market power through product differentiation, and on the other hand, a relatively small niche market with distinct and smaller producers offering specialty equipment to enhance the performance, appearance, and handling of vehicles. The book presents novel results from an in-depth study with implications for both economic theory and the management of product variety Note de contenu : Introduction -- Chapter 1: Variety in the Automobile Industry -- Chapter2: The Economics of Variety -- Chapter3: Empirical Analysis -- Conclusion Permalink : https://genes.bibli.fr/index.php?lvl=notice_display&id=111365 Product Variety in Automotive Industry : Understanding Niche Markets in America [document électronique] / Marco Guerzoni ; SpringerLink (Online service) . - Berlin ; Heidelberg (DEU) ; New York ; Bâle (CHE) : Springer, 2014 . - XI, 63 p. 1 illus : online resource. - (SpringerBriefs in Business, ISSN 2191-5482) .
ISBN : 978-3-319-01907-9
Langues : Anglais (eng)
Tags : Economics Engineering Industrial organization Economic theory Management Science Innovation Technology Management Industrial Organization Automotive Engineering Market Research Production Logistics Supply Chain Management Résumé : This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars that apparently achieve a degree of market power through product differentiation, and on the other hand, a relatively small niche market with distinct and smaller producers offering specialty equipment to enhance the performance, appearance, and handling of vehicles. The book presents novel results from an in-depth study with implications for both economic theory and the management of product variety Note de contenu : Introduction -- Chapter 1: Variety in the Automobile Industry -- Chapter2: The Economics of Variety -- Chapter3: Empirical Analysis -- Conclusion Permalink : https://genes.bibli.fr/index.php?lvl=notice_display&id=111365